I help brands scale what's already working on TikTok Shop.

Product and offer strategy, sampling, GMV Max, and the operating decisions that turn Shop into a repeatable growth channel.

Talk to me about your TikTok Shop →See the levers
Monthly GMV
Seven figures
TikTok Shop experience at scale
Category rank
#1
In category, across multiple products
Launch
$0 → $100K
In 30 days, fragrance brand

Selected experience from prior agency roles.

The five levers

The levers that actually move Shop.

A lot of TikTok Shop activity looks like growth. More creators, more samples, more content, more spend. I focus on the decisions that determine whether that activity actually turns into GMV.

01
Product & Offer

Find what deserves to scale.

Test products, bundles, pricing, promotions, and positioning to find the combinations creators can sell and customers want to buy.

02
Sampling

Send more product where it can actually pay back.

Determine how many samples to send, which creators to prioritize, and where additional volume is justified.

03
GMV Max

Put paid support behind the signal.

Managed directly by me

Manage budgets, ROI targets, and product priorities to push harder where the economics support it.

04
Operating Stack

Build the infrastructure to keep up.

Choose the tools and workflows needed to manage creators, outreach, samples, content, and performance without creating unnecessary complexity.

05
Content Strategy

Turn Shop learnings into better creative.

Identify the audiences, messages, hooks, and use cases working on Shop and feed those insights back into the broader content strategy.

Signal

What wins on Shop shouldn't stay on Shop.

Every product test, creator, and piece of content gives us more information about what customers respond to.

Use that signal everywhere.

Source
TikTok Shop
HooksMessagesOffersCreatorsUse cases
  • Paid social
  • Organic
  • Landing pages
  • Product pages
  • Email

FAQ.

Do you manage creators directly?

I help determine who to target, how much product to send, and where to invest more heavily. Day-to-day creator management depends on your existing setup.

Do you manage GMV Max?

Yes. I manage budgets, ROI targets, product priorities, and ongoing performance.

Do you produce TikTok content?

My role is primarily strategy and direction. I use creator and performance data to help determine what your team should make next.

Can you help with our TikTok Shop tools?

Yes. I advise on the systems needed for creator management, sampling, content tracking, reporting, and the other operational pieces required as the program grows.

Let's find the next lever to pull.

I'll look at where your Shop stands today, what's driving the business, and where I think the biggest opportunity is.

Your information stays private.

Thanks. I'll take a look.

I'll be in touch after I've had a chance to review what you sent.